Digital Marketing trends are always changing. The dynamic nature of the digital marketing landscape makes it hard for marketers to follow the best practices and keep up with the latest trends. Thankfully, there are a few consistent trends shaping the digital landscape in 2022. In this article, we list down the hottest digital marketing trends to shape your strategy around.

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E-commerce and Social Media merge to form Social Shopping

With the increase of Instagram ads to “TikTok made me buy this” videos, Millennials have shifted their online shopping habits from mainstream platforms to social media channels. The biggest factor driving this trend is the assurance and information available to consumers as they can see other people using the product in their videos. According to a study by Accenture, the social shopping industry is going to hit $1.2 trillion globally by 2025. Companies have been quick to respond to this change. Having a shop on Instagram is a must, along with an array of product images, detailed product descriptions, and videos showing people use the product.

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The rise of Artificial Intelligence and Virtual Reality

With the announcement from Facebook becoming “Meta” to the rise of NFTs and blockchain technologies, companies have been incorporating more hybrid experiences in their marketing strategies as well. A study shows that people want to use VR technologies especially when they shop online. Google lens is another way of visually searching through VR technology. It helps you scan an object in real-time and find similar products for purchase online.

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Brand Values matter more than ever

GenZ and millennials carefully choose their brands based on what they believe in and what the brand portrays its values as. Topics like sustainability, body positivity, LGBTQ+ have been incorporated my brands into their marketing strategy. For example, Victoria Secret swapped its “Angels” with “What women want” to include women of all shapes, sizes and skin tones to promote inclusivity and body positivity. Consumers find it hard to use a product from a brand that they do not connect with.

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Keeping it Private

Privacy breaches have tarnished the reputation of many companies in the past. Keeping this in mind, companies need to develop and implement a system that will make consumers feel safe about their information stored with the company. The development of trust is very important for the company to retain and attract new consumers. This will allow consumers to use products without the fear of data leaks and identity thefts.

Gear up for 2022While the marketing world is ever changing, some things still remain the same - understanding your end customer needs and providing value to your target audience. Content still remains king and will play a huge part in marketing strategies so make sure quality content is being pushed out on all marketing channels.