Giving wings to people and ideas since 1987. In the 1980’s Dietrich Mateschitz developed a formula known as the Red Bull Energy Drink. This was not only the launch of a completely new product, in fact it was the birth of a totally new product category.
Since the early days of Red Bull, an entrepreneurial mindset has always guided our approach to work and the environment we create Meaning, Freedom & Responsibility and Mastery.
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