WeLab - Performance Marketing Manager - WeLab Bank

Senior Level

Hong Kong

Performance Marketing Manager

Back to Jobs

About Us

WeLab aims to bring joy to everyone’s financial journey. We strive to improve people’s lives by reinventing financial services through game-changing technology. We put our people first, whether it’s our customers or our employees.

Apply Now or View Company Profile

Who we're looking for

WeLab is looking for a Performance Marketing Manager to join the team!

What you will be doing

Recommend media plan based on campaign performance and data that deliver the brief from Head of Marketing and Team-wide discussion
Monitor the media effectiveness and generate learnings for media planning, accountable for digital reach & conversion optimization by working with media agency
Maximize Return on Advertising Spending (ROAS) across paid digital channels and develop ongoing reports to measure and performance media ROI
Work with Creative and Media agency to maximize brand awareness and product exposure through partner/Third party platform sites and associated marketing tools to optimize purchase funnel
Identify site Optimization Define opportunities on site (structure) and content to drive SEO and conversion from site
Leverage most effective and efficient search keywords that will optimize our traffic to website/Appstore and drive conversions to open bank accounts
Manage & execute direct communication to consumer via eDM
To be the go-to person or acquire relevant new knowledge that would be useful to optimize our marketing funnel integration to ensure there is end-to-end tracking from media to website/app.
To be the consolidator of multi-source data eg Google Analytics, Looker (internal performance data), Appstore/Google Play performance, and other relevant platform that give us data-based insights to improve performance

Who you are

About you:

You're a go-getter with mad juggling skills (or multiple hats) who can thrive in a fast-paced, agile environment
You have a strong thirst for knowledge and are driven to find solutions that don't exist yet
You are comfortable with ambiguity and extremely resourceful (in your past life you could've been a detective)
You always find a way to get things done without sacrificing the quality of your work, integrity and values. No task is off limits for you.
You are humble and prioritize the success of the team over your own with an eagerness to help those around you
You don't shy away from challenges and have the ability to bounce back from setbacks

What is required and what we’re looking for

At least 8-10 years of working experience in media/performance marketing
Good knowledge of digital marketing principles such as funnel optimization, UX, A/B texts, with the knowhow to derive consumer insights
Experience in media management, site management, technical platforms availability to optimize our performance marketing
Strong analytical skills and data-driven thinking
Agency management: Engage, energize and enable agencies to identify opportunities for service improvements
Good communication and presentation skills to explain complex information internally/externally
Hands-on experience with running marketing campaigns and using digital platforms and campaign management tools (Facebook Ads, Google AdWords etc.)
Understanding on site pixel installation, website tagging and retargeting methods for social media and brand sites is a plus

What we offer

Competitive salary
Learning and development stipend, because we value lifelong learning and believe the best way to invest in our employees is to encourage them to continue to learn
Work hard and laugh lots (chicken wings and french toast, etc.) with a high-performing, fun and diverse team
Weekly afternoon teas and fully stocked fridge
Coffee stipend
Conveniently located office surrounded by diverse and delicious lunch options
Lively office with gaming consoles and a ping pong table
Fun extracurricular activities with your colleagues like hiking, yoga, badminton, wine tasting, dragon boat racing, rock climbing, etc.
Employee referral bonuses